Data partners offering audiences focused on data sets and accelerators of solutions help traders manage more personalized campaigns between channels.
As Intelligence for Marketing Data, Databricks now allows teams to create customers’ experience in the new generation and unlock business growth through data -based strategies.
In this blog we will explore how databricks marketplace strengthens Martch ecosystem and emphasizes how partners such as Salesforce Data Cloud, Deep Sync, Epsilon and Uniphore CDP transform marketing strategies.
How Databricks Marketplace increases martch ecosystem
Stock Modern marketing technology is doing smooth integration and data cooperation. Databricks Marketplace, powered by Delta, brings merchants key advantages – inspiring cooperation, cost reduction and acceleration of innovation.
- Extensive data assets: Marketplace simplifies the discovery and access to high -quality marketing data files and solutions from the Tromers provided by providers that enabil richer knowledge and more accurate customer targeting.
- Fast evaluation: Pre -created laptops, accelerator solutions and models help traders quickly test and deploy advanced strategies such as real -time analysis and predictive modeling ..
- Reduced complexity and cost: Providing DELTA LIVE DATA Access without duplication, reducing the complexity of infrastructure and reducing operating costs.
- Integrated Public Affairs Administration: The Unity Catalog, built into Delta sharing, enforces the fine -grained access control and audibility control, allowing safe and compatible sharing of sensitive customer data across teams and regions.
MARTECH PARTNERS ON DATABRICKS Marketplace
Let’s take a look at the main partners of MaryTe on the Databricks market.
Cloud Data Salesforce
Databricks is a triggering partner in the Salesforce Zero Copy Network, a global technology providers and solutions that create secure, two -way integration of zero copy and data sharing with Salesforce data cloud. With zero copy, databricks users can smoothly access Sallesforce data cloud data directly from Databricks without copying or moving data. This allows businesses to use their data cloud data Salesforce data in connection with their business Lake -Lake under Databricks and use the full strength of the Platform for Data Intelligence.
In addition, the Salesforce data cloud brings your own model (byom) to the marketing databricks, which allows traders to use rich customer data that has been united and harmonized in the Salesforce data cloud to train advanced machine learning models. These models can then be easily integrated back into the Salesforce data cloud and activated across the Salesforce Platform and Agentce, Salesforce digital work platform, for more personalized customers across advertising, e -mail, mobile, website, loyalty programs and others.
See the Salesforce Data Cloud Data Bring your own model solution Accelerator on the Marketplace Databricks Marketplace
Deep Synchronization: Smo -free integration of cloud marketing workflows
Deep Sync offers innovative cloud -based workflows on databricks marketing, allowing traders to create a solution for complia to meet their unique needs quickly and efficiently. This included solutions to marketing challenges across identity solutions, household extensions, comparison of transactions and searching.
An example of use would be a retail company fighting outdated, inaccurate or duplicate CRM records that could use the customer data hygiene to remove inaccuracies, and then use the customer enrichment solution to add valuable demographic interests, a more holistic view of its customers.
Check out the deep synchronization accelerators on the Marketplace of the Databricks
Epsilon: Extension of Delta sharing for improved CDP integration
Epsilon’s Peoplecloud CDP is a sophisticated platform designed to unify first -party customers (data collection directly from customers) and provides personalized and targeted marketing campaigns on various platforms such as E -mail, social media, websites or advertising networks. By integrating DELTA sharing into Peoplecloud, EPSILON allows CDP users to safely share enriched customers’ data sets with external partners or platforms.
“Our presence on the Marketplace databricks seizes organizations to use Epsilon’s robust consumer data through Delta.
– chandos quill, please channels and alliances, epsilon
Take a look at the Epsilon CDP Accelerator on the Databricks Marketplace. It includes a notebook that shows how to enrich the knowledge of consumer (family status, income, level of education) and then segment customers (life cycle phase, frequency, region, purchase).
Uniphore CDP (Trainkly Actioniq): CDP Compleable for Scalabal Marketing
Uniphore offers a CDP for complication within its AI Broade platform. Unlike traditional CDPs that are separate platforms that collect, store and customer data in one CDPS component use the existing data warehouse. Databricks supports the creation of complicated CDPs. Uniphore CDP can be built at the top of the Lake Databricks architecture.
Uniphore’s accelerator is now available on databricks marketplace. We have developed more integration with databricks-including sharing delta sharing, federation of queries and data pipes to increase habits that provide superior customer experience using their existing investment in databricks. ”
– Ricardo Flores, manager, product partnership in Uniphore.
Uniphore offers a number of options and provides customers full control over how to make data available for CDP:
- Delta sharing: Pre -created integration allows you to ask data without copying data.
- Data pipe: self -service copies of data via batch file transmission. Compatible with any data source.
- Query Federation: Questions are pushed down for design directly in the data warehouse.
The Delta sharing integration is two -way. Uniphore can consume real -time customer behavior data from databricks and create accurate audience segments and provide personalized campaigns. Uniphore can share enriched data sets back to databricks. This allows you to share the detailed campaign logs and other data for further analysis or reporting in the Databricks.
Skechers used Uniphore CDP and Databricks to include a 324% clip and reduce the cost of acquisition by 68%. Databricks was perfect for Skechers because it served as a connective tissue between Skechers and their efforts to involve customers. With Databricks as the basis for the Uniphore customers, Skechers has made significant advances in improving their data management and analytical capabilities with a platform resistant to the future for a scale. Check the Skechers case study here.
Check out the Uniphore Solution Accelerator on the Databricks Marketplace databricks
Databricks Marketplace becomes a central center for marketing technology, while specialized partners offer marketing and audiences focused on data sets. Click here for the next marketing and publishing data sets on the databricks market. For more information about Databricks Data Intelligence for Marketing, see our website.